SEO (Search Engine Optimization) is something included in every website package, and can be described as something done to a website to increase it's organic ranking on search engines such as Google and Bing. An organic ranking is simply a ranking which is not paid for, but naturally occurs according to what is on the website and how relevant the website's content is to a particular search. Since this comes with each package, all efforts to get your website a high search engine ranking will be free of charge. Clients do play a part in this, and may have to perform specific tasks to achieve certain goals along the way- but they're all easy!